For most small business owners, it’s passion, not profit, that moves them to try their hands at entrepreneurship. Profit is a result of interest and strategy, and allows for the maintenance and overhead involved in running a business. Lack of a profit means a business won’t be sustainable in the long run.

But there’s another aspect of entrepreneurship that’s often overshadowed by monetary figures. It’s time, and the value of how we spend it.

Running a business is a multi-faceted endeavor in terms of both money and time. Some is spent actually producing a product or providing a service (i.e. why you started the business), and the rest is spent doing the busy work (training employees, meeting with potential clients, financials, etc.).

The busy work can frustrate us and drain our energy, but it’s a necessary evil of entrepreneurship. Even though it might not seem important, we’re only hurting ourselves and our businesses when we tune out. When we realize that it’s not just the content, products and services we produce, but also how we handle our brand when we aren’t actively producing them, our work will improve. It’s called the habit of conscious busy work.

Read the full article on the Hub Highlight.