The days of organic content on social media are over. For as many posts by our friends and follows, we are presented with sponsored posts. What does this mean for us, aside from spending a little more money on online shopping than we previously had? It means it’s harder than ever to get content noticed.

Changes to Google’s search results pages have further obscured organic content, especially on competitive commercial searches.

Organic reach on social media? It’s pretty much dead. 50 percent of content gets zero shares, and less than 0.1 percent will be shared more than 1,000 times. Further, Facebook just announced that you’re even less likely to get your content in front of people who aren’t related to you.

Read the full article on the Hub Highlight.

Advertisements