Take a leap of faith.

The most important thing you can do as an entrepreneur is to adopt the mindset of one. That means maintaining a can-do attitude, one that allows you to represent your product and your brand in a confident way. If you don’t believe in what you have to offer, neither will anyone else. You don’t see successful brands second-guessing themselves; everything they put out is done with an air of confidence. The attitude of an influencer comes before the influence, not the other way around.

Confidence is the bedrock for success. No one would embark on a journey if she didn’t feel like she was capable of getting to the destination. Don’t second-guess yourself. Say yes to opportunity and brush feelings of inadequacy away. Self-doubt is all in your head.

Set goals and keep lists.

Research shows that having goals is correlated with increases in confidence and feelings of self-control. Goals should be grouped into categories of immediate, short-term and long-term. Make them as specific as possible; details keep us from feeling like a dream is vague and unachievable. Goals should include both the desired achievement and the “how” of the process. For instance, a long-term goal like “finish writing a book” should include short-term details, like “write five pages per day,” just as it should include a self-imposed deadline. By utilizing short-term goal setting in daily practice, we’re able to chip away at the work it takes to achieve a long-term goal.

To-do lists are helpful. I suggest meditating in the morning to begin the day with a clear head. After that, create a to-do list that is realistic. The list can include both personal and professional objectives, but make sure to draw a distinction between the two. Having this list to refer to throughout the day will keep you on track and in control of your time.

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