Knowing and catering to your market is fundamental to a successful business. When you’re selling a product, it’s important to know who you’re selling to. On a broad level, there are only two markets: businesses and consumers. That said, there are two kinds of marketing: B2B, business to business, and B2C, business to consumer. The differences between these markets is substantial, so to maximize the benefits of your marketing efforts, it’s vital to know how to appeal to your target.

The primary difference between businesses and consumers is that businesses make decisions based on logic and statistics, and consumers make decisions based on emotion.

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